EFFC Appoints New CEO and Welcomes New General Manager of Football Operations

Media Release - East Fremantle Football Club appoints new CEO

The East Fremantle Football Club is proud to announce that Adrian Bromage, who joined as General Manager of Football Operations just last month, has now been appointed as the Chief Executive Officer. The decision was made official during a board meeting held on Wednesday night.

Bromage’s appointment comes at a pivotal moment for the club, building on his already distinguished career in football and business. With the recent departure of former CEO Addy Wetzler, Bromage has seamlessly stepped into the acting CEO role and demonstrated exceptional leadership and strategic insight that will be integral to the club's continued progress.

Beyond his achievements in football, Bromage boasts a robust background in business operations and project management, underscoring his comprehensive skill set. His extensive experience includes managing complex projects and overseeing business initiatives that require meticulous attention to detail and strategic oversight. His keen business acumen has consistently driven growth and improved operational efficiency, making him a strong fit for this executive position.

In addition to his football development expertise honed through his tenure at AFL Victoria, where he excelled in coaching, club and league development, talent identification, academies, and diversity initiatives, Bromage is a familiar face to the East Fremantle faithful. From 1996 to 1998, he played for the League team, earning accolades such as the Sandover Medal and the Simpson Medal during the Sharks' triumphant 1998 Premiership campaign.

Reflecting on his new role, Bromage shared his enthusiasm: “It’s an incredible feeling to return to the club that gave me so many opportunities and fond memories as a player. I’m eager to bring not only my football expertise but also my business and project management experience to support and lead our club into this next phase. Stability, strategic growth, and community engagement are my top priorities as we move forward.”

East Fremantle President Mark Stewart expressed his confidence in Bromage’s appointment: “It’s fantastic to welcome someone with such deep ties to the Sharks and a wealth of experience back to the club. Adrian’s dedication, leadership, and understanding of our club, paired with his extensive business acumen, will be pivotal in driving East Fremantle to new heights.” With Bromage’s proven track record and visionary approach, the East Fremantle Football Club is well-positioned for a successful and bright future. Bromage concluded: “I encourage all our sponsors, members, and supporters to rally behind this proud and traditional club as we move forward together into an exciting new chapter."

(Photo above: Adrian Bromage)

East Fremantle Football Club Appoints Shane Woewodin as General Manager of Football Operations

East Fremantle Football Club is excited to announce the appointment of Shane Woewodin as the new General Manager of Football Operations. Shane will be taking over from the highly esteemed Adrian Bromage, who has recently been appointed as CEO of the club. This strategic partnership between two experienced leaders marks a significant step forward as East Fremantle aims to achieve new heights both on and off the field.

Shane Woewodin brings with him an impressive career spanning over two decades in elite sporting environments. A former professional AFL player and 2000 Brownlow Medal winner, Shane has demonstrated exceptional expertise in coaching, player development, and leadership. His experience includes senior coaching roles at clubs such as North Fremantle Amateur Football Club and East Fremantle Football Club, as well as key coaching positions with the Brisbane Lions and Winning Edge Academy. Shane’s extensive knowledge of player management, operational logistics, and strategic planning will be invaluable as he leads the football operations team.

“I am thrilled to be joining East Fremantle in this capacity,” said Shane Woewodin. “The club has a proud history, and I look forward to working alongside Adrian and the entire team to build on this legacy, foster player development, and drive success on the field.” Adrian Bromage, who has been a significant force within the club and now steps into the role of CEO, expressed his excitement for the future. “Shane’s extensive background, both as an AFL player and as a coach, makes him the ideal candidate to take on this role. His leadership will strengthen our football department and help propel us towards our goals.”

With Shane and Adrian at the helm, East Fremantle is poised to harness their combined expertise to not only elevate player performance and development but also enhance community engagement and club operations. Shane’s commitment to grassroots football, as evidenced by his work in coaching young talent and nurturing AFL draftees, aligns seamlessly with East Fremantle’s vision for the future. This appointment reinforces the club’s commitment to excellence, innovation, and strong leadership. The East Fremantle Football Club family looks forward to an exciting new chapter under the guidance of Shane Woewodin and Adrian Bromage.

(Photo above: Shane Woewodin)