East Fremantle Football Club Announces Naming Rights Partnership with The Good Grocer

After years without a true home ground advantage, the East Fremantle Football Club (EFFC) is set to make a triumphant return in 2025 to the brand-new, $34 million East Fremantle Community Park, a state-of-the-art facility that will not only host the club’s footy season but also serve as a vibrant community hub for businesses, activities, and events.

With the grand opening of this world-class venue, EFFC is thrilled to announce a groundbreaking Naming Rights partnership with The Good Grocer, marking a historic moment for the club and the broader East Fremantle community. As part of this exciting collaboration, the facility will officially be rebranded as The Good Grocer Park.

EFFC CEO Adrian Bromage expressed his enthusiasm about the partnership, stating:

We are incredibly excited to partner with The Good Grocer at such a pivotal time in our club’s history. This partnership extends well beyond football, it’s about creating a dynamic and inclusive space for the community. The biggest winner here is the East Fremantle community, and we couldn’t have asked for a better partner than The Good Grocer, who shares our values and commitment to local engagement.

A Partnership Built on Community and Engagement

The agreement, structured as a three-year deal with an option to extend beyond, ensures a long-term and impactful collaboration between EFFC and The Good Grocer. This partnership goes beyond just naming rights, delivering a host of benefits and activations for both parties, including:

A 15% discount for EFFC Members at The Good Grocer, exclusive EFFC Member offers throughout the season. Match Day activations and Community engagement initiatives beyond the football season.

The partnership will offer exposure through joint digital marketing initiatives and provide branding presence at the East Fremantle Community Park and across multiple store locations, including East Fremantle, Myaree, Mt Pleasant, Ardross Street, and Canning Bridge for each of the parties.

Holly Brindle, Director - Brindle Group, shared her thoughts on the collaboration:

At The Good Grocer, as a local family-owned business, community is at the heart of everything we do and this partnership perfectly aligns with our values of bringing people together. We're energised and committed to working alongside EFFC to make The Good Grocer Park a vibrant community hub for sport, community and connection for the locals and visitors alike.

With the return of EFFC to its home ground and the launch of this exciting partnership, The Good Grocer Park is set to become more than just a sporting venue, it will be a space where community spirit, local business, and football excellence come together to thrive.